$70 Million Lexus of North Miami opens with Spa, Salon, Gym, Zen Room...

**EKaru** · Fri, Jul-17-2009, 03:46:23 PM

Quote:

CBS News video:
http://www.youtube.com/watch?v...edded

North Miami Lexus dealer piles on the perks
A North Miami luxury car dealer aims to entice customers with what may be the most expensive dealership ever built in South Florida.
PATRICK DANNER
pdanner@MiamiHerald.com

At the new Lexus of North Miami, customers can get their teeth brightened while their tires are rotated.

Haircuts, manicures, workout sessions -- even boutique shopping -- are available at the country's largest Lexus store under a single roof.

''I think it's great,'' said Evalina Bestman, a Miami psychologist, who stopped in Monday for a manicure while mechanics tried to pinpoint a problem with one of her car windows. 'Ordinarily I'd come in, get a loaner and leave. I said, ``Why not relax this morning, rather just rush out.' ''

The unexpected amenities are designed to entice customers into the showroom at a time when the car market faces the most difficult challenges in a quarter-century.

''It's trying to create an experience no one can match,'' said dealership owner Craig Zinn. ``The whole key to being a success in today's marketplace is taking care of that customer after they buy the car.''

The dealership, which celebrates its formal opening Tuesday, measures about one million square feet. At a cost of nearly $70 million, it also likely rates as the most expensive ever built in South Florida.

Some of that money went into facilities to pamper customers. At the salon, women can have their hair styled or their make-up done. Customers can relax in the ''Zen room'' -- complete with a waterfall machine -- or get a massage.

And for those who just want a beverage and a snack, the dealership has a cafe and a juice bar. While the dealership charges for some services, use of most facilities is free. [...]

http://www.miamiherald.com/134/story/1140357.html
http://cbs4.com/business/Lexus....html
http://www.lexusofnorthmiami.com/

Ginsu Tim · Fri, Jul-17-2009, 03:56:28 PM

I don't think this is gonna pay off quite as much as they're hoping - but will be interesting to see

Teh_Ginger · Fri, Jul-17-2009, 04:01:33 PM

I spent 2 summers working at the local Lexus dealership back in high school. I don't think there's any other company that loves its customers as much as they do...and the people eat up every bit of it. It's great and all, but come on....the bottom line is, I don't want to be at the dealership. It's all a bit overkill...a smoke and mirror show. And Lexus customers...some of them just crack me up. They drive some $20,000 used Lexus and try to act like ballers...these dealerships only further cater to their delusional minds.

sy1616 · Fri, Jul-17-2009, 04:02:09 PM

duh, and I thought my local Benz dealer at $25.5 million was a lot. Too much in my opinion but good luck to them!

**EKaru** · Fri, Jul-17-2009, 04:05:55 PM

I showed this to my wife and now she wants me to buy her a Lexus and move to Miami...

I may do it too being that she's the reason why I stopped posting here for a year
Eric...

**RONIN009** · Fri, Jul-17-2009, 04:18:20 PM

ridiculous

M3 Sedan JPS · Fri, Jul-17-2009, 04:21:18 PM

Quote:

Originally Posted by RONIN009

ridiculous

**Porshapwr** · Fri, Jul-17-2009, 04:22:39 PM

As I've said a bunch of times - Toyota is the best marketing company in the automotive industry. Lexus is the foremost example of that.

KILO15 · Fri, Jul-17-2009, 04:33:43 PM

Quote:

Originally Posted by EKaru

I showed this to my wife and now she wants me to buy her a Lexus and move to Miami...

I may do it too being that she's the reason why I stopped posting here for a year
Eric...

You love it here.hate it love it hate it lvoe hatj;igh;ajlnv'lksdf
It's nice.

BAV_M_PWR · Fri, Jul-17-2009, 04:34:03 PM

Quote:

Originally Posted by EKaru

I showed this to my wife and now she wants me to buy her a Lexus and move to Miami...

I may do it too being that she's the reason why I stopped posting here for a year
Eric...

Explanation requested...

Fri, Jul-17-2009, 03:56:28 PM	#2
Ginsu Tim Salty, Nutty, Bland. Join Date: Jun 2006 Posts: 9,080 Reputation: 0 Location: Seattle	I don't think this is gonna pay off quite as much as they're hoping - but will be interesting to see __________________ 2006 Carbon Black M3 - Dinan SSK, CSL rotors, Bimmerworld SS brake lines, PFC 06, Apex Arc 8, Gravel: carefully distributed throughout chassis & some body panels (for ballast) 1988 Alpine White 325ix (OO==[][]==OO)

Fri, Jul-17-2009, 04:01:33 PM	#3
Teh_Ginger Hi there! Join Date: Nov 2004 Posts: 19,803 Reputation: 0 Location: Memphis, TN	I spent 2 summers working at the local Lexus dealership back in high school. I don't think there's any other company that loves its customers as much as they do...and the people eat up every bit of it. It's great and all, but come on....the bottom line is, I don't want to be at the dealership. It's all a bit overkill...a smoke and mirror show. And Lexus customers...some of them just crack me up. They drive some $20,000 used Lexus and try to act like ballers...these dealerships only further cater to their delusional minds. __________________ Matt Team Mercedes

Fri, Jul-17-2009, 04:02:09 PM	#4
sy1616 Registered User Join Date: Mar 2009 Posts: 320 Reputation: 0	duh, and I thought my local Benz dealer at $25.5 million was a lot. Too much in my opinion but good luck to them! __________________ '05 BMW M3 ZCP '05 BMW 545i '08 Jeep Grand Cherokee SRT-8

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Fri, Jul-17-2009, 04:05:55 PM	#5
EKaru Moderator Join Date: Nov 2004 Age: 38 Posts: 32,323 Reputation: 766 Location: PA & MD	I showed this to my wife and now she wants me to buy her a Lexus and move to Miami... I may do it too being that she's the reason why I stopped posting here for a year Eric...

Fri, Jul-17-2009, 04:18:20 PM	#6
RONIN009 Raiders Fan (RIP the original A.D.) Join Date: Jun 2005 Posts: 30,649 Reputation: 573	ridiculous

Fri, Jul-17-2009, 04:22:39 PM	#8
Porshapwr Hello. Is it me your looking for? Join Date: Sep 2002 Posts: 47,858 Blog Entries: 1 In the garage: '99 BMW M3 Reputation: 107 Location: Your mind	As I've said a bunch of times - Toyota is the best marketing company in the automotive industry. Lexus is the foremost example of that.